From the perspective of the designer the production process of food – as well as the commonly used practices of packing and marketing food products  – involve a serious problem not to be ignored any longer: customers are enticed to perform wastefully and carelessly, causing enormous amounts of rubbish and thus putting a severe strain on our fragile environment.

All over the western world food is available in abundance and much too many people seem to have forgotten the real meaning of nutrition.
Thus this project aims at supporting responsible customers when purchasing food to enable them to act with respect and sustainability when it comes to buying food.
Let’s remove the packaging from the food products and focus on the essential stuff – the food – and leave behind the plastic waste in the supermarkets!
The design objects resulting from my project-work could not only provide an opportunity of rethinking the whole process of consuming but may also contribute to the global efforts of protecting our environment from destruction.