Aims & Atributes

 
RIGOUR 
Students are expected to be rigorous at all stages of the project and on many levels: choice of topic, scientific and technological plausibility, research process, testing and development of ideas, aesthetic experimentation, communication strategies and public presentation of ideas.
 
IMAGINATION
Imagination is key.  Students will be encouraged to seek out the unusual and unexpected, to be inventive, to consider alternative ways of being, of living and to question many different ‘realities’. Students will be supported in developing new methods and tactics. Aesthetic explorations are highly valued.
 
TANGIBILITY 
The studio places a great deal of importance on prototyping at the appropriate level for: telling complex stories; discovery; persuasion; imagining the unimaginable; creating intrigue, engagement and inventiveness. A wide range of prototyping including video, animation, physical models, simulations, etc will be explored.
 
RELEVANCE
Students will consider and explore where their project work sits in the world beyond academia, ideally through contact and collaboration with external organisations, experts and specialists.
id2 uses tangible design proposals to investigate the impact of contemporary technologies on everyday life.
 
Projects are situated within a complex technologically mediated global society. The solutions are no longer straightforward. Small very precise design investigations can illuminate much bigger philosophical questions. Design is in itself, a creative process of finding things out, a process of investigation, as much as a final result. The course will make a shift from applications to implications, and use tangible problem solving design skills to ask questions, interrogate existing frameworks and generate a broad range of diverse alternatives, both positive and negative.
 
Students are encouraged to explore a rich and diverse range of topics from machine intelligence and digital systems to biodiversity, ecology and evolutionary science. Although technologically inspired, the design projects are always situated within everyday life.
 
Design becomes strategic and with this shift is a need to expand the network of collaborations and partnerships, beyond the usual territories of Design practice, both locally and globally. In the process of finding and constructing this network a sense of the next wave of emerging industries and economies may become apparent and with that the role the academy plays in these initiatives.
 
Design processes are not linear but iterative. Id2 provides a learning framework for building on, and broadening core design skills, using four layers for both orientation and evaluation.